The Snowglobe RSPCA Appeal

Animated by Andy Baker, known for animation in ‘Don’t Hug Me, I’m Scared’. The style of this video was inspired by ‘The Snowman’, to create a cosy homely feel.

Using a looping mechanic on YouTube combined with annotations, this is more than just a video. It allows viewers to intervene and end the literal cycle of cruelty, which represents the tens of thousands of incidents reported to the RSPCA each Christmas.

Creating this video for RSPCA we tried to convey a serious message about cruelty without depicting real-life cruelty. Let us know what you think.