Serial Cut Takes Qantas to ‘Ausmerica’ With Print and Motion Campaign

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Qantas spelled out its extensive network of services from Australia to Los Angeles, Las Vegas, Dallas, and New York with a print and motion campaign by Serial Cut.

“Droga5 came to us with the word ‘Ausmerica’ – a portmanteau of Australia and America – and asked us to create the lettering, and to fill each letter with a different landmark that would illustrate a journey,” said Serial Cut’s Sergio del Puerto. Following the sketches’ approval, the team dropped “Ausmerica” into Cinema 4D. “Some of the letters were more difficult than others, like the Hollywood ‘M,’ ” del Puerto noted. His favorite was the “C,” which shows yellow cabs whipping around the curve.

External Link: Serial Cut Takes Qantas to ‘Ausmerica’ With Print and Motion Campaign

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