Because you love illustration

I see so many illustrators put so much time, effort and love into their work… I’m almost in awe of the results. But then when it comes to showing the work around they seem to devalue it by promoting it with very little care or thought. It seems that they feel they’ve done their bit so the rest doesn’t matter. This just isn’t true! When the time comes to show the labours of your love publicly, you need to take the same amount of time, effort and care with the promotional process if you want people to take an interest in your work. You can’t just fob people off with a ‘look at this new illustration’ attitude and then leave it at that. You’re doing yourself a great injustice by not connecting properly with your network of peers and clients.

We want proper descriptions, we want context, we want WIPs, videos… We want to support you, but you need to make us care about your work the same way you do. Some illustrators do this very well, some are even better at doing this than they are at illustrating, but by being good at promoting their work they add value to it. Please put the time, effort and love into everything you do and not just the bit you enjoy. I think illustrators are brilliant and I really want people to really see the value in what they do.

Darren Di Lieto

Darren Di Lieto is the founder and editor of The Little Chimp Society. He created the LCS in 2005 as an illustration news portal to promote the illustrators and artists who bring joy to our everyday lives. Since then the LCS has grown into a publisher, hosting provider and events organiser.