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Archive | Animation & Videos

Astronomically Correct Twinkle Twinkle

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Astronomically Correct Twinkle Twinkle is a beautifully illustrated astronomy lesson written in verse. Learn about black holes, why stars actually twinkle, and more in this fun, educational retelling of Twinkle Twinkle Little Star.

The book is brought to life in song, written by Zach Weinersmith (creator of the webcomic Saturday Morning Breakfast Cereal) and Henry Reich (creator of the popular YouTube channel MinutePhysics), and performed by Reich. Read or sing along while enjoying the full color paintings on each page by acclaimed children’s book illustrator Chris Jones.

External Link: Astronomically Correct Twinkle Twinkle

In The Circus Of You

This is a video poem I created. It consists of four poems by the poet Nicelle Davis, sound and music by Karl Preusser. Circus has been in several video poetry film festivals including Video Bardo, 2014, Argentina and The Zebra Poetry Film Festival, 2014, Berlin. The book In The Circus Of You, An Illustrated Novel-In-Poems, will be published spring 2015 by Rose Metal Press.

The Snowglobe RSPCA Appeal

Animated by Andy Baker, known for animation in ‘Don’t Hug Me, I’m Scared’. The style of this video was inspired by ‘The Snowman’, to create a cosy homely feel.

Using a looping mechanic on YouTube combined with annotations, this is more than just a video. It allows viewers to intervene and end the literal cycle of cruelty, which represents the tens of thousands of incidents reported to the RSPCA each Christmas.

Creating this video for RSPCA we tried to convey a serious message about cruelty without depicting real-life cruelty. Let us know what you think.

Something Different, A Short Film by Hendrick’s Gin

This is the first animated promotional spot for Hendrick’s Gin, a brand created by QCM CEO Steven Grasse, in 1998. Collaborating on the project with QCM are esteemed producers, WeWereMonkeys.

Quaker City Mercantile CEO Steven Grasse says about the collaboration, “With Hendricks, I have created a very rich, layered and nuanced brand world, which I have carefully evolved over the past 16 years. So, as you can imagine, I was very picky when it came time to choosing an animation house to bring this very special world to life. We looked at animation houses all over the world, but chose We Were Monkeys based on the video they did for Little Talks. We found them to be great collaborators. They seemed to really “get it” and they worked extremely well with my team…whom have been working on Hendricks since we created it 16 years ago.”

This video marks Hendrick’s biggest promotion to date: over 700,000 consumers will see it during the month of December across a number of social channels, namely the Hendrick’s Gin YouTube and Facebook pages.

WeWereMonkeys was also excited by the project, saying, “”We have been loyal fans of Hendrick’s Gin for years (yes, we do imbibe every now and again) so were beyond thrilled when we were asked to collaborate with Quaker City Mercantile to create something unusual for the Hendrick’s Gin world. It was truly an exceptional experience to work with Steven Grasse and QCM’s phenomenal team. They are brave world-creators that encourage creative risks and jump through burning hoops to make magic come to life. This was such a fun project. It was a match made in odd-ball heaven!“

This promotion adds yet another dimension to the detailed brand world of Hendrick’s, which distinguished itself in the world of gin 16 years ago with its strange and whimsical brand — a curly moustache above the traditional British spirit’s “stiff upper lip”.

Creative Credits:
Client: Hendrick’s Gin
Creative Agency: Quaker City Mercantile
Creative Director: Steven Grasse
Scripting: Jerry Stifelman
Account Director: Steph Scott
Production Studio: WeWereMonkeys
Directors: Mihai Wilson & Marcella Moser