I finished my second hour of SEO work yesterday on a site I’m helping out on at the moment. I need to give it a few days now before I can do my 3rd and last hour. SEO is a fickle thing and there aren’t really any shortcuts. It’s a painful and boring process, but I don’t really mind doing it. I just hate trying to explain to clients that there’s no easy fix, they won’t see instant results and I can’t make any promises.
It’s even more difficult to explain this when you’ve got other so-called SEO experts promising they can get your client on the first page of Google before they’ve even seen or explored the site. The techniques used by these experts with their to-good-to-be-true promises should have been sucked into a black hole in 2004. What I do is optimise the site to the highest standards I can within the time allocated for the job. I look at keywords used, the placement, the code and site speed along with optimising sitemaps. It’s not an easy job, but if the site’s competition has done it you’re levelling out the playing field. If they haven’t, then you’re a step ahead of them.
SEO doesn’t stop at the site when you start to pull email newsletters and social networks into the job as well, but there are only so many hours in the day. Telling the bots and users where to look for your fast and beautiful content is really the only way to go.