Secondary Menu

Inkymole’s Holiday Inn Express Times Square billboard

Hi_EX_Final_InSitu_450

If you’re a Manhattanite, you might walk past this in Times Square between now and mid-June. Or rather, UNDER IT, as it’s a beast of a thing at 70ft tall. It’s all done in pencil on paper for Ogilvy NYC. How my brain has swelled (and fingers). And the little man isn’t real, but he is believed to be named after the quantum physicist who generated the original formulae.

External Link: Holiday Inn Express Times Square billboard (Close-up Image)