Andrew Bannecker and Saffron have helped Coca-Cola develop a new drink, Menos es Más, that is easy both on your wallet and the environment. Being frugal doesn’t mean being boring, Saffron has developed a joyful personality for this mighty little drink. We wholeheartedly believe “personality goes a long way”. That’s why “Menos es Más” is all about optimism and joy. And yes, we have magic funnels that transform birds into elephants. Just like this concentrate can make liters of refreshment from a small drop. The logic is simple, this drink takes up less space and produces less waste. A simple honest message.